Data ingestion
Both sides upload their audience through an encrypted process.
Insights
How a partnership gets measured, what the measurement gives you, and what it looks like once it is running. All of it at group level, never at the level of a person.
Insight 01 · How it works
Both audiences go in as coded identifiers and come back as groups. Neither side ever sees the other's list, and all processing runs on Google Cloud servers inside Europe.
Both sides upload their audience through an encrypted process.
Every record becomes a coded identifier with no personal data attached.
Millions of identifiers are compared inside the clean room in seconds.
The result is three groups with a size and a profile, never a name.
Insight 02 · What comes out
Select a group. You see its size and its profile, never the people in it.
People in the rights holder’s audience who are not customers of the brand. Pure acquisition potential and proof of partnership reach.
Customers of the brand outside that audience. The reference group for benchmarking and for measuring incremental value.
People who are in the audience and already customers. Evidence of existing overlap, and the group to protect through retention and loyalty.
Insight 03 · In the platform
Every group flows straight into the built-in CRM and automation engine, so the insight becomes a campaign the same week it is found.
Last match 22 Jun, completed in 4.2 seconds
Illustrative figures, shown to explain the model
Ready when you are
We can run the thinking on your own partnership before any data is uploaded.
Book a demo call